Business Simulation Definition

A business simulation—of your enterprise, business unit or process—uses real-world competitive dynamics and places leaders in a context where they step out of their normal day-to-day roles and gain exposure to the big picture. Participants make decisions in a risk-free environment, allowing them to experience critical interdependencies, execute best practices, and test the levers they can use to optimize their company’s key performance indicators.

Leading Corporations Use Business Simulations

Companies are increasingly turning to simulations to help build strategic alignment and execution capability when faced with one or more of the following business challenges:

• Implementing a new strategy and key performance objectives
• Accelerating innovation and strategy execution
• Improving business acumen and financial decision-making
• Transforming sales organizations into business-results accelerators.
• Focusing leadership development on front‑line execution.
• Implementing culture change aligned to strategy
• Integrating newly merged companies.
• Modeling complex value-chains for collaborative cost elimination

Within minutes of being placed in a simulation, users are grappling with issues and decisions that they must make—now. A year can be compressed into a day. And competition among teams spurs engagement, invention and discovery.

Learn How Business Simulations
Transform Strategy and Execution