Sales Force Transformation Pillar 1: Understand Your Customer

“Today, our sales professionals have to do more than sell products. The way they build credibility and add value is by offering their customers something they can’t get themselves. They have to find a way to contribute to their customer’s ability to satisfy their own customers and achieve their business goals.”

World-class sales professionals like Dale Hayes, VP, Sales at UPS understand what customers expect from sales professionals. You begin the process of transforming your sales force when you provide these sales capabilities:

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with BTS

• Customer Simulations
  Lock in understanding of customers' business needs and challenges by running streamlined versions of their businesses from the executive’s seat.

• Building Value
  Develop awareness about how executives think and how to have strategic conversations with them during a sales call.

• Winning Major Sales
  Manage and grow a series of complex, strategic accounts to achieve goals and build long-term relationships.

• Customer Mindsets
  Deepen the ability to engage in meaningful business conversations with customers by understanding the process and context for how companies make purchasing decisions.

Continue on to
Pillar 2: Create Business Impact

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About Sales Transformations